The aim of this initiative is to establish a new high-value hard noodle wheat market in South Australia. This project seeks to enhance returns for growers by boosting and stabilising the demand for suitable Australian Hard (AH) wheat varieties intended for premium noodles targeting Asian markets. The project is a co-investment, with GRDC providing 50% of the total funding.
This project aims to establish a new high-value noodle wheat market for South Australia, increasing demand in Taiwan, South Korea and Hong Kong, estimated at $95 million annually for SA wheat. It will position a segment of the Australian Hard (AH) class as a premium noodle grade in Asia, creating additional value for selected hard wheat varieties grown in SA at AH protein levels.